Our huha-loving underwear feature a seam-free gusset infused with soothing zinc oxide
Our unique liner is the first of its kind with fuller coverage, greater support, and freedom from uncomfortable gusset seams that lead to sensory overload
The comfiest thong in the world? Our original mid-rise Thong took two years to perfect and is known to convert even the most renowned thong haters. Designed with a cute visible front panel and a soft structure that stays put, it features a smooth cuffed waistband that prevents digging in and rolling down.
Made with super-soft, tree-derived TENCEL™ fibers known for their breathability. Our signature full-coverage gusset is knitted with antimicrobial zinc oxide to keep you feeling fresh.
Made for those after an ultra-comfy, secure feel.
Looking for a sleeker style? Check out our Low Profile and Seamless thongs.
Our unique liner is the first of its kind with fuller coverage, greater support, and freedom from uncomfortable gusset seams that lead to sensory overload
Overall rating: 4.8698363 / 5 from 5931 reviews.
The Thong offers great coverage, a cute style, and high-quality, soft material. Customers appreciate its fit and feel, though opinions on size and rise vary. Made with breathable TENCEL™ fibers and antimicrobial zinc oxide for freshness.
Review topics: ["size","fit","feel","issues","color","look","quality","move","fabric","material","stretch","shipping","style","comfort","design","jeans","coverage","seams","band","legs","cut","difference","customer service","pants","packaging","shape","skin","pair","waist","comfy"].
"I have been eyeing Huha on and off for a long time and finally decided to invest - wow was I impressed! Previously I have dealt with a lot of discomfort due to underwear (itching from sweat and significant breakouts) and although I have only worn these for a couple weeks, so far those discomforts have not presented themselves at all! The fabric is soft and comfortable - SUCH a worthwhile purchase!"
"I definitely already want to buy more. They are extremely comfortable, and I love how they don't just have a tiny piece of cotton in the middle. The size chart said I should order a large, but I am glad I read a bunch of reviews and got a medium, they fit perfectly. My only issue is the band that goes around your waist doesn't have any structure to it like the rest of the underwear and it rolls down."
"I love the regular thongs. I tried the low profile first and didn’t love that style. But the regular thong is perfect. I don’t feel like I’m constantly having to shift it around vs thongs from other companies. It seems to stay in place better. Great quality and I feel rather fresh in this rather than trapped down there by a piece of thing fabric."
"I phased out Victoria's Secret and started wearing Huha. Best decision I have made when it comes to my vaginal health. I am sensitive enough downstairs to the point of itching and smelling because of VS fabric and I can confidently say I have found my forever choice! BUY HUHA! You won’t regret it!"
"Cute, comfy, amazing fabric and fit, and gorgeous colors. I never liked thongs but this and the Dipped Thong are the most comfortable I’ve ever worn, I’m actually choosing them over some of my other (non-Huha) underwear. Very excited about the health benefits, sustainability elements and will be keeping an eye out for sales and deals so I can come back for more :)"
"Female 5’3 127lb decided to go for the size small but it was a bit snug. Should have sized up. The material overall and width of the thong part are thicker than I’m used to. Waiting for my size up to know whether the thickness will deter me from ordering again."
"As someone with a very sensitive ✨ecosystem✨ I have always struggled to find underwear that would support my health while being comfortable and cute. These are the holy grail! I cannot say enough wonderful things. Ensure you are hang drying after wash for longevity of garments."
"I’m trying to replace all of my underwear with Huhas. The design is so comfortable and I never have to adjust while wearing. I used to be a huge fan of thongs but found them to be so uncomfortable, but now, these are the most comfortable thongs I’ve ever owned and love how they feel. I’ve also had issues with odor with any synthetic blends and have not had an issue with these. A+ on design and comfort!"
"I really grappled with spending this much on underwear when I’m used to 7/$25 deals, but these are totally worth it. Reddit did not steer me wrong. I prefer these over every other brand of underwear I own, and I’ve bought a bunch more so that I always have a clean pair waiting in my dresser."
"A friend recommended these and I am so glad she did! I have tried many different brands of underwear and always struggle to find underwear that wicks moisture, feels good, and fits well and Huha has done it! Only underwear I will buy from now on!"